I finance static billboards, trivisions and digital signs. Here are my estimates of what it costs per month to light a billboard based on a review of my own records and discussions with sign manufacturers:
Two Sided Static 14 by 48 billboard – $100/month.
Two Sided 14 by 48 Trivision – $150/month.
Two Sided 14 by 48 Digital Sign – $450/month.
Let me know if your experience is different (email@example.com).
I have some clients who turn off their digital signs from 1am to 5 pm on order to save energy. That strategy won’t work if casinos are on the sign because they want to reach people who are up all night.