I wish I had a dollar for every request I get for 100% debt financing for a billboard. Lenders don’t make 100% loans against anything. They want to know there’s cushion in the collateral in case something goes wrong.
Next time you decide you need to do 100% financing for a billboard ask youself how many lenders are still making mortgages of 100% of a home’s value.
When someone comes to me and askes for 100% debt financing to put up a billboard I tell them to build the first billboard with their own money and to lease it out and then to borrow against that billboard to put up the second billboard and to borrow against those two billboards to put up a third. That way there’s always a collateral cushion.
You should expect to put at 20-35% down on the acquisition of a billboard company. You should expect a billboard lender to limit the debt your billboard company takes on to no more than 70-80% of your company’s value.
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