What Businesses Benefit Most From Billboards
Local Businesses. – Restaurants and retailers near the board. Think “Turn Here” or “Next Exit” candidates.
Businesses Selling High Ticket Items. – Auto dealers, jewelry stores, appliance dealers. My highest grossing billboard is sold to a jeweler.
Businesses with mass market products. – Tax accountants, plumbers, doctors, dentists, attorneys.
Creative businesses who want to build a brand. Brand advertising occurs most often in big cities like LA and New York. I get little brand advertising at my plant because it is located in a smaller city. Also, brand advertising is very cyclical and dries up in a recession.