Billboard Business

Billboard Business

Even Social Media Execs Notice Billboards

I like to listen to Econtalk podcasts on the airplane.  The format consists of the Hoover institute’s Russ Roberts interviewing a guest for an hour.  His guest list is a who’s who of economics and business:  Milton Friedman, Thomas Piketty, Nassim Taleb, Reid Hoffman, Marc Adreessen, Jeffrey Sachs… During an […]

Effective Billboard Advertising
Billboard Business

Effective Billboard Advertising

Mark Dressekie, a London Car Dealer, sent me a terrific infographic on effective billboard advertising.  I especially like the five tips at the end of the graphic. 6 words or less.  Don’t make your message too long because people are driving and don’t have much time to focus. There’s only room […]