See if you can name Media Life’s six top out-of-home advertising cities. The first three markets are no surprise: 1. New York – Lots of signs, lots of tourists and lots of buzz. 2. Los Angeles – Bad traffic is good for billboards. 3. Las Vegas – Lots of conventions […]
Billboard Business
The risks of non-conforming billboards – part 2
In a previous post I discussed the risks of owning legal, non-conforming billboards using a recent case where the city of Kokomo, Indiana ordered 15 storm damaged billboards to be taken down. Here’s a newspaper article updating the situation. The city has allowed 9 of the billboards to be repaired or […]
Six Basic Rules of Billboard Advertising
Here’s a link to a terrific Paul Suggett article in About.com on Six Basic Rules of Billboard Advertising. The rules are designed to help your customers to place effective billboard ads. 1. For billboards, six words or less is ideal. Drivers don’t have time to read complicated messages. 2. Get […]
Add Dragonfly signs to the list of domestic digital sign manufacturers..
Recently learned from a client that Dragonfly signs is active in the digital sign business. Their manufacturing plant is in Pennsylvania. Dragonfly joins Formetco, Daktronics, Vantage Digital Sign, Watchfire and Yesco on the list of domestic digital sign manufacturers. I encourage all my clients to buy domestically produced digital signs […]
Trimming Trees Can Get You Into Trouble
Here’s a newspaper article about how Clear Channel got into trouble with the city of Catskill by illegally trimming trees which blocked a billboard. Clear Channel paid reparations to the City for illegally cutting the trees. You need to make sure that your leases give you the right to trim […]
Billboard Leasing Do’s and Don’ts
Here’s a link to a 1997 paper on billboard leases which was presented at the Annual Meeting of the American Bar Association. The paper is 17 years old but gives a lot of good advice about leases. Write a lease not a license because leases are harder to terminate. Get […]
Dave Westburg Discusses Economics of Digital Signs in Out of Home Magazine
A writer for Out of Home Magazine interviewed me on the economics of digital signs. You can read the results of the interview on pages 21-27 of Out of Home magazine’s MAY/JUNE issue.
Why you need billboard insurance
An interesting TV news report about a storm with 60 mile an hour winds which toppled a billboard in Mercer County, Kentucky. If your boards are in a high wind area you need to make sure you’re insured from storm damage or you need to retrofit your boards to make […]
Out of home revs growing faster than other media.
Here’s a medialife magazine article in which ZenithOptima predicts out-of-home revenues will rise 4% during 2014. 4% growth may not sound like much but it is impressive when the US economy is growing by only 3%/year and when other forms of media are either declining (newspapers) or flat (radio and magazines). […]
Digital and Outdoor Revenues growing faster than us economy.
You should bookmark the sixteen nine blog if you are interested in digital signs. The blog recently highlighted a PQ media study which identifies digital out of home as the world’s 2nd fastest growing medium. Digital out of home is projected to grow by 14%/year for 2013-2017. Out of home is […]
