Billboard Business

Billboard Business

Risks of Legal Non-Conforming Boards

Here’s an interesting newspaper story about the risks of owning legal non-conforming billboards.  A legal non-conforming billboard does not comply with existing zoning rules but has been grandfathered because it was constructed before the rules were put in place.  Most zoning rules forbid you from replacing or repairing non-conforming boards so you […]

Billboard Business

Cracker Barrel a top billboard advertiser.

A recent article on the public restaurant chain Cracker Barrel says the company is a huge billboard advertiser.  Cracker Barrel caters to travelers and billboards are great at reaching travelers.  Here’s a direct quote from Cracker Barrel’s most recent 10-k: “Outdoor advertising (i.e. billboards and state department transportation signs) is the largest advertising […]

Billboard Business

What businesses should use billboards?

What Businesses Benefit Most From Billboards Just read a blog post titled Billboards for Small Businesses: 7 Reasons To Think Twice.  The post is skeptical about billboard advertising: billboards are expensive, they created unwanted calls from sales reps, they have a limited run and they can’t be personalized.   The article […]

Billboard Business Interviews

Five Questions for Frank Rolfe of outdoorbillboard.com

Franke Rolfe is a successful billboard entrepreneur and educator.  From 1982 to1996 Frank built the largest privately owned billboard company in Dallas.  Frank sold this company to Universal Outdoor (predecessor to Clear Channel) and subsequently owned a billboard company in Los Angeles which he successfully sold to Heywood Outdoor.  Frank runs the […]

Billboard Business Billboard Values Interviews

Five Questions for Paul Wright of SignValue, Inc.

SignValue, Inc. is the leading valuation and advisory firm in the country located in Mesa, Arizona.  They operate the signvalue.com website listing dozens of billboards for sale around the United States.  Paul Wright is an expert on trends in the billboard industry and a certified appraiser.  His book  Billboard Appraisal: The Valuation of Off-Premise Advertising Signs is a must read for […]