Miscellaneous

Miscellaneous

New Billboard Insider website is launched.

Today marks the launch of Billboard Insider (www.billboardinsider.com) a website devoted to news and analysis of the billboard and digital sign business.  The online magazine will fill the void in outdoor industry specific news and analysis caused by the demise of Outdoor Magazine and Out of Home Advertising.  Billboard Insider […]

Billboard Business Miscellaneous

Four Things Your Outdoor Advertising Website Needs

I review lots of outdoor websites, and the best sites have at least four things in common. 1. Contact Information: A good website should give an email address, phone number, and physical address for the company. Contact forms are used by a number of sites, but though they offer convenience, they lack the […]

Billboard Business Miscellaneous

Is Landmark Dividend a Threat?

Several of our clients have been asking us about Landmark Dividend. Landmark Dividend (https://www.landmarkdividend.com/) and its public subsidiary Landmark Infrastructure Partners (http://www.landmarkmlp.com/index.html), focus on acquiring ground leases for billboards, towers, and wind turbines. Landmark is aggressively seeking to purchase billboard leases from land owners for typically 8-10 times annual lease […]