Billboard Loans Blog

Billboard Business

Cracker Barrel a top billboard advertiser.

A recent article on the public restaurant chain Cracker Barrel says the company is a huge billboard advertiser.  Cracker Barrel caters to travelers and billboards are great at reaching travelers.  Here’s a direct quote from Cracker Barrel’s most recent 10-k: “Outdoor advertising (i.e. billboards and state department transportation signs) is the largest advertising […]

US out-of-home revenues

US outdoor revenue up 3.5% in 3Q 2013.

The Outdoor Advertising Association of America reports that US outdoor revenues rose 3.5% during the third quarter of 2013.  Outdoor revenues grew slightly less than the 4.1% growth in US GDP in the third quarter.  Outdoor revenues have risen for 14 straight quarters and outdoor has performed better than most other US Media sectors since […]

Billboard Business

What businesses should use billboards?

What Businesses Benefit Most From Billboards Just read a blog post titled Billboards for Small Businesses: 7 Reasons To Think Twice.  The post is skeptical about billboard advertising: billboards are expensive, they created unwanted calls from sales reps, they have a limited run and they can’t be personalized.   The article […]